About
I help Pakistani businesses ship software that actually works in production.
I'm Muhammad Asad, a freelance software developer based in Pakistan. For the last few years I've mostly worked with small businesses and local brands — building WordPress sites, WooCommerce stores, business websites, and mobile apps. Most of my clients are in Pakistan, from Lahore down to smaller towns like Mianwali and Kacha Khuh, with a few in the UAE, the US, and the UK.
The work I care about is practical: a grocery store that can take COD and JazzCash, a clinic that books appointments online, a property dealer whose listings don't break on mobile, a food brand whose Android app actually loads on a slow network. No jargon — just things that move the business forward.
I handle the whole stack when it's useful — hosting, SSL, backups, SEO basics, and the long tail of "can you just fix this one thing?" tickets after launch. If you'd rather talk on WhatsApp than email, that's fine by me.
A short list of what I'm actually good at.
No 95% skill bars. Just what I do on paid work every week.
WordPress & WooCommerce
Custom themes, child-themes on top of Astra/GeneratePress, WooCommerce with local payment gateways (JazzCash, Easypaisa, bank transfer), and the pesky "make it fast again" speed work.
Business & brochure sites
Clinics, law firms, schools, real estate, and service businesses. Pages that rank locally, forms that don't spam, and a CMS the owner can update without calling me.
Android apps (Kotlin)
Native Android apps in Kotlin — food delivery, booking, fitness, internal business tools. Clean architecture, Firebase for auth and push, Play Store publishing. React Native when a client needs iOS too.
Integrations that matter here
JazzCash, Easypaisa, HBL & Meezan payment pages, TCS and Leopard courier APIs, WhatsApp Business for order confirmations, Google Sheets for lightweight back-office stuff.
Keeping things running
Hosting moves (cPanel, Cloudways, Hostinger), SSL and Cloudflare setup, regular backups, plugin updates, and hacked-site recovery when it's urgent.
Straightforward communication
Voice notes on WhatsApp when that's fastest. Short status updates. I quote in PKR for local clients, USD for international, and I don't disappear between milestones.
Where I've been.
Work
Independent Developer
Full-time freelance · Pakistan
Working directly with small businesses and local agencies across Pakistan on WordPress, WooCommerce, and mobile app projects. Most clients come through referrals.
Full-Stack Developer
Digital agency (Lahore)
Shipped custom WordPress themes and WooCommerce stores for local and international clients. Built and maintained a Laravel-based admin panel used by the team.
Frontend Developer
Startup (Islamabad)
Worked on a SaaS dashboard in React. Spent a lot of time making the UI work on cheap Android phones and patchy connections — probably the most useful thing I've ever learnt.
Education & certifications
BS Computer Science
Pakistan
Final year project was an e-commerce platform for small retailers — the kind of problem I still enjoy solving.
Open source & self-study
GitHub
I keep a few small WordPress plugins and helper scripts on GitHub. Also write occasional notes on the blog when a problem is worth sharing.
Projects shipped
Years writing code
Android apps shipped
Countries — PK · UAE · US · UK
Want to work together?
Tell me what you're building — or what's broken. I'll reply within a working day.